African Bank | Win Back Your Loan

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I’m in a very fortunate position, in that I get paid to do what I love. I’m a brand strategist by day, an Instagrammer and blogger by, well whenever there’s an update that needs to be shared. Today I thought I would share  a ‘feel-good’ story to get everyone’s Wednesday off to a good start.

Earlier this year banking institution, African Bank, decided to do something for its customers something that would fundamentally change the lives of a handful of their customers. The bank ran a “win back your loan” campaign in the months of March and April. Over R250 000.00 was made available by the bank and about twenty winners won back their share of the total amount. Not bad at all, huh?

Here’s what’s also quite amazing about this campaign. Many of the winners had no idea that they had actually been entered into the competition. They thought they’d simply gone into the bank, applied for a loan and mentally readied themselves to pay back the loan amounts. So imagine the surprise on their faces when they were told they’d actually won. When one of the winners, Ntombi Qumba found out she’d won, she apparently screamed so loudly even her neighbours came over to see if she was okay. She was more than okay though. The reason she’d taken out a loan in the first place was to help pay her children’s tertiary education fees. So having won back that amount, I’d say it’s safe to assume everyone walked away pretty happy.

Ntombi’s story is just so special. I’m always so appreciative of teachers, as my aunt is one herself, and their invaluable contributions to our society. Ntombi has been a teacher since 1980, so you can imagine how many lives she has made a difference to – in addition to her own children. I love seeing stories like this because reaffirms my faith in humanity. I thought with it being a month in which we celebrate our heritage and our legacies too, a story like this was definitely perfect story to share.

Watch the Win Your Loan Bank Story below:

Happy Wednesday, folks!

xo

Twiggy Moli

 photography: Cedric Nzaka

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2 Comments

  1. Mabu
    October 14, 2015 / 9:49 am

    Great work???

    • October 21, 2015 / 7:33 am

      Right? We love African Bank! 😉

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