Solange Knowles’ new lookbook for her Puma collection is finally here. After waiting in anticipation since Solo was named as the new Art Director and Creative consultant for Puma, I was looking forward to seeing what Solo would bring to the table. The first few sneak peaks of the collection were seen on Solo’s Instagram account. Solo’s influence is very evident in the shots that were captured beautifully by Director and boyfriend of the creative, Alan Ferguson. The campaign features beautiful girls with wild natural hair, adorning brightly coloured clothes and the latest Puma sneakers which stand out boldly. The big natural hair and bright lips are very Solange esque. Those who aren’t aware that this collection is by Solange will make the connection almost immediately once they see the campaign.
I really love this entire campaign, so much so that I would go as far as purchasing the shoes, and I am not much of a Puma fan let alone a fan of sneakers. Take a look at the Behind the Scenes footage below: