A Classic Reinvented | Levi’s® 501 CT


Dominating the denim scene for over a century, Levi’s® jeans have been a favourite across the world and they’ve given their most iconic style a modern makeover.

This year marked the anniversary of the original Levi’s® 501® – the world’s first blue jean with a straight leg, relaxed fit and button down fly – which has gone on to become one of the most popular and coveted styles. From distressed, low slung to ripped, both men and woman have been customizing this classic with their own personal flavour and this is what inspired the look of the 501® CT (Customised and Tapered) – the jean that does all the work for you. With a little more room at the waist and tapered from the knee to the ankle, you can style them in 3 ways by simply changing the size you choose. One size up gives you a more relaxed boyfriend jean like Ramone. One size down for a slim fit look like Twiggy or rock a classic regular fit by staying true to your size. Once you’ve got the fit, there’s still a ton of denim washes and finishes to choose from. Whether you love your jeans with a worn in look to a classic stone wash, the Levi’s® 501® CT allow you to express your style either way.

So how would you wear yours?


Twiggy & Ramone




Photography: Austin Malema